Zartico, a company that uses data intelligence, analytics and visualizations to help destination tourism organizations, has secured $20 million in Series A funding. The funding was led by Arthur Ventures, a Minneapolis-based venture capital firm with deep expertise in B2B software, with participation from Peterson Partners. Zartico has raised a total of $24.5M to date.

Zartico's integrated data model offers its customers anonymized geolocation, spend and event data for visitors and destinations in real-time. By layering this proprietary data on top of both customer data (CRM systems, social platforms, etc.) and publicly-available data (jobs, TSA, etc.), Zartico provides a comprehensive view of visitor behavior and activity.