Cadence, the private investing platform changing the landscape of the $800 billion private credit industry, announces today its rebranding as Percent and the raising of $12.5 million in Series A funding in a round co-led by White Star Capital and B Capital.

The Series A round included participation from Revel Partners and Recharge Capital, the company's prior round leads.

Percent (formerly Cadence) is a leading technology platform enabling investors, issuers and underwriters unparalleled access to once opaque asset classes in private capital markets. Founded in 2018, Percent is creating the first ever efficient market for private credit, facilitating a higher velocity of transactions at a fraction of the cost. Their platform has been used to analyze billions in assets and issue over $400 million of private credit transactions across both unrated and rated offerings. The company is headquartered in New York with a presence in Boston and Austin, and is backed by White Star Capital, B Capital, Revel Partners, Morgan Creek, Nimble Ventures, and Tuesday Capital.