Happy Cabbage Analytics, an integrated cannabis data analytics and marketing platform based in San Francisco, closed their $1.5 million Series Seed funding last week. The round was led by New York-based early-stage investment firm Delta Emerald Ventures, with co-investments from cannabis-focused technology investor Silverleaf Venture Partners, private equity firm Yaax Capital, and private equity firm West Creek Investments.

Launched in 2019, Happy Cabbage Analytics is an integrated data, insights, and marketing platform designed to help cannabis retailers and brands target lost customers and automate informed business decisions from their first party data. The platform algorithmically sorts retailer data to understand customer preferences and behaviors, enabling businesses to deliver hyper-targeted marketing campaigns while optimizing sales and performance. Their products feature best-in-class analytics capabilities, clarifying data without the expertise or expense of an in-house data analytics team.