Upper Hand has reached a capital raise milestone with another major investment from Elevate Ventures, as well as continued investment from former Finish Line executives. The investments bring Upper Hand's funding total up to $2.4M since 2014.

Upper Hand has built an industry leading sports software system that is changing the way sports management professionals, coaches and trainers do business. Earlier this year, Upper Hand marked the release of an all-new sports management platform, equipped with the sports industry's first business intelligence reporting platform, integrated point of sale and mobile applications in both Apple's App Store and the Google Play store.

The funding from Elevate Ventures and other investments will assist in continued sales growth as Upper Hand aims to release an enterprise software product and bring continued innovation to the sports industry.

Elevate Ventures works as a critical guide for Indiana-based businesses, providing resource and community catalyst for developing high-performance and high-growth. "What the Upper Hand team has developed is impressive, and we're excited to continue working together to create a national market leader," said Kelly Schwedland, board member from Elevate Ventures. "Upper Hand is a great example of the type of founder-led, capital-efficient business we like to invest in."

Kevin MacCauley, Upper Hand Founder and CEO said, "Continued support from Elevate provides more than funding. This investment gives us ongoing access to an entrepreneurial development partner, critical startup scaling experience and the resources needed to build an innovative and sustainable business. Funds from this round will support hiring of additional sales people at our office in downtown Indianapolis and further innovation investment in the Upper Hand software platform."

As part of the capital raise Upper Hand also realigned its Board of Directors, appointing Don Courtney who is a member of the SmarterHQ board. This came following the addition of Sabre Travel Network Vice Chairman Greg Webb earlier this year.

About Upper Hand:
Upper Hand simplifies front and back-end office tasks for sports businesses, provides cutting-edge marketing tools and offers business intelligence that enables unsurpassed performance for its customers. Customized software and pricing are fit to each individual's sports business needs with the objective of helping every customer grow their business. Upper Hand is proudly headquartered in Indianapolis, Indiana. To learn more about Upper Hand, visit http://www.getupperhand.com.

About Elevate Ventures:
Elevate Ventures is a private venture development organization that nurtures and develops emerging and existing high-potential businesses into high-performing, Indiana-based companies. Elevate Ventures accomplishes this by providing access to capital, rigorous business analysis and robust advisory services that connect companies with the right mix of resources businesses need to succeed long term. As a not-for-profit organization, Elevate Ventures offers unbiased, in-depth perspective and recommendations. To learn more about Elevate Ventures, its team and its funds under management, visit elevateventures.com.