Nanigans raised a $5.85 million Series A-1 led by Avalon Ventures. Nanigans is transforming how marketers acquire customers by harnessing the power of lifetime value to inform more intelligent and efficient media buying.

Nanigans offers the only advertising platform that measures, predicts and optimizes for ROI on desktop and mobile across the lifetime of a customer.

Nanigans' Ad Engine delivers over 2 billion ad impressions every day and has driven more than 1 billion conversion events on behalf of the world's leading performance marketers across retail, gaming, travel and more.

Founded by veteran entrepreneurs with specialties in performance and social marketing, Nanigans was formed to help advertisers maximize the effectiveness of Facebook advertising.

An early and initial Facebook Ads API partner, Nanigans drives tens of billions of social ad impressions each month for over 100 large-scale advertisers including Fab.com, Gilt Groupe, Nordstrom's HauteLook, Wayfair, Joss & Main, Zynga, Kixeye, Kabam, Atari and T-Mobile.