MVP Interactive, an interactive software and marketing company specializing in in-venue brand engagement, announced today that the company has received a new trough of funding from Seven Crowns USA, a subsidiary of Triple Five, one of the world's largest privately held real estate companies. The capital infusion will allow MVP to continue to expand its operations in the sports environment and capitalize on opportunities in the entertainment and retail space.

While professional and college sports venues will continue to remain a key focus for MVP, the company will now look to expand into new areas such as movie theaters and malls while continuing to develop additional interactive marketing products.

'This is a tremendous expression of confidence in MVP's business model and prospects and we are appreciative to Seven Crowns,' said MVP Interactive CEO and founder James Giglio. 'In just a little over a year since opening our doors, we've bootstrapped our way and secured a number of deals, affirming our belief in the value of our offering. The additional capital gives us flexibility to execute our plan and roll-out new technologies and opportunities for brands who want to engage audiences in a fun and unique way.'

MVP, which has also received financial commitment from Ben Franklin Technology Partners of Southeastern Pennsylvania, launched just over a year ago primarily to support in-venue campaigns at sports venues around the country. The company debuted its flagship product, the Fan Morphing Station, at the NBA All-Star Game in Houston in February and continued to grow through deals with the Houston Rockets, Philadelphia Flyers, Dallas Mavericks and the Houston Dynamo.

'MVP Interactive has found a niche in using creativity and technology to enhance audience experiences at any kind of event, whether at a professional sports game or a movie theater,' said David Ghermazian, President, Seven Crowns USA. 'The reaction from the marketplace to MVP's offerings has already been overwhelmingly positive. We believe the business model and the strength of the management team has MVP poised for success and we are excited to be a part of the company's growth.'

About MVP Interactive:

MVP Interactive, headquartered in Philadelphia, is an interactive in-venue marketing and technology company that specializes in creating unique and interactive audience experiences while at the same time enabling brands to more deeply connect and engage consumers at the game. MVP's core in-venue products are Morphing Stations™ and Gaming Wall. MVP also provides customized direct fan marketing services through its P2F (Player-to-Fan) service that enables teams to send customized messages to season ticket subscribers. For more information, please visit www.mvp-interactive.com.

About Triple Five:

Triple Five is a multinational conglomerate and diverse development and finance corporation, with offices in major U.S. and Canadian cities. Triple Five's activities encompass the development, management and ownership of world-scale ventures in many fields including shopping centers, tourism projects, office buildings, municipal planning and development, revitalization programs and their implementation, urban entertainment destinations, recreation and amusement parks, hospitality projects, casino, residential developments, commercial and industrial real estate, auto and industrial manufacturing, natural resource development (oil, gas and minerals), technology, research, venture capital, banking and finance. Triple Five® develops, manages, owns and operates its world-wide enterprises through its staff of over 2,000.