Tavus, a leading generative AI video research company, today announced the beta launch of the Tavus Developer Platform. Now the company's proprietary models will be accessible via APIs to product teams looking to leverage AI to build novel engagement experiences across sales, marketing, and online learning. The first available Replica API utilizes Tavus' breakthrough Phoenix model, which powers digital replica and text-to-video generation capabilities; it gives end-users the ability to rapidly create authentic videos of themselves on any topic, with only a script and no recording or studio production.

The release of the developer platform comes after Tavus raised $18 million in Series A funding late last year led by Scale Venture Partners, with Rory O'Driscoll joining the company's board of directors. Sequoia Capital, Y Combinator, HubSpot, and others also participated in the round. Funds will be used to continue accelerating product and model development. Tavus also plans to expand sales in enterprise and mid-market with demand for its SaaS application coming from a growing range of use cases in banking, real estate, automotive, and health care.

Tavus is a leading generative AI video research company on a mission to make hyper-personalized video possible at scale. We build advanced AI models in digital replicas, lip syncing, dubbing, text-to-video, and have capabilities in scaled personalized video orchestration. Our technology is available to users via our web app, and to developers via APIs. Tavus is helping users in sales, marketing, product, online education, internal communications, and entertainment revolutionize video strategies-and set a new standard in digital engagement.