The round led by Activant Capital, with participation from new and existing investors including Mischief (the fund co-founded by Plaid's Zach Perret), Industry Ventures, Thayer Ventures, Assurant and Amex Ventures. This brings Cardless' total equity funding to date to over $90 million. Despite industry challenges like rising interest rates and inflation, Cardless has seen more than 10x revenue growth since the start of 2023.

Cardless partners with brands to design and manage innovative co-branded credit card programs. The company's seamless digital experience and powerful technology enable personalized rewards and enhanced customer benefits. Cards are issued by First Electronic Bank.