Pronto today announced it has raised $4 million in seed funding to help companies harness the full potential of their business partnerships by offering a highly secure, customizable, collaborative platform on which companies and partners can manage, automate, and track the development of their solutions and go-to-market efforts. The new investment was led by Work-Bench, with participation from Vertex Ventures US, Firebolt Ventures and Tau Ventures. Coinciding with this announcement, Pronto is releasing a free tier option of its Ecosystem Management Platform which also includes marquee account mapping feature Insights. With Insights, organizations can quickly and securely identify customer and prospect overlaps, thereby accelerating upsell and cross-sell go-to-market motions.

Pronto is a leading ecosystem management platform that helps companies build, manage, scale, and monetize their partner ecosystems. With deep cross-organizational collaborative capabilities, intelligent automation, and a scalable environment, Pronto's platform enables organizations to unlock the cumulative ROI of their ecosystem. Nearly 100 companies such as Red Hat, Juniper Networks and Sisense depend on Pronto's enterprise-scale, highly secure, and robust innovation to scale and efficiently manage their partner ecosystem.