Caden launches to lead the paradigm shift in consumer data and privacy. Caden's platform empowers users to have complete control over their data and earn a profit by sharing certain data with trusted brands, while never relinquishing ownership. As a "zero-party" data platform, Caden aims to impact the market with its next-generation cloud infrastructure that inverses the current dynamics of how brands access and act on personal data from their customers. Caden has raised a $3.4 million pre-seed round backed by notable investors, including Yahoo! co-founder Jerry Yang, Starwood Capital's Barry Sternlicht, MediaLink's Wenda Millard, and seven venture capital firms.

Additional investors include Don Callahan (former CTO of Citigroup, Chairman of Time Magazine), Ben Buettell (Co-founder R7 Partners, Board Member of Fusion Acquisition Corp. II), Kyle Hendrick & Omar Darwazah (AAF Management), David Wieland (Motivate Ventures), Ed Oppedisano (1707 Capital) and Morgan Schwanke (Mana Ventures).

Caden is a personal data advocacy company built to disrupt the consumer data market and reverse the flow of information between users and brands with its innovative "zero-party" data platform. Founded in 2021 and helmed by serial entrepreneur John Roa, Caden's mission is to steward the new generation of consent-based, privacy-focused personal data platforms and tools.