Thismoment, a provider of social content management software for brands, today announced that it has secured $22 million in its C-Round funding led by Trident Capital. Thismoment's Distributed Engagement Channel (DEC) platform has been adopted by more than 100 Fortune 500 brands during the past two years. DEC is a unique software solution for unifying, managing and analyzing a brand's social channels, rich media assets and user generated content. DEC allows brands and their agencies to drive content engagement and customer conversation management across multiple social, digital and mobile touch points, both online and outdoor.

Eric Jeck, venture partner at Trident Capital, joined the company's board in conjunction with the financing. He serves alongside existing investors Mark Fernandes, managing director at Sierra Ventures, and Tim Mayhew, managing director at Fenway Partners.

Thismoment will use the financing to expand its operations within the United States and establish new offices in Europe, Latin America and Asia. Thismoment will also use the funds to accelerate DEC platform development and to further enhance and expand its DEC Partner Network, which already includes dozens of third-party creative shops, social media agencies, developers and resellers.

Quotes:

Eric Jeck, Venture Partner, Trident Capital

"We are excited to support Thismoment's rapid growth in the emerging social content management space. Thismoment provides robust solutions that help enterprises market in a more engaging manner, utilizing rich media and user generated content, user profile data and insights from user behaviors."

Vince Broady, CEO and Founder | Thismoment, Inc.

"We are thrilled to complete our Series C funding and to have Trident as our lead investor. With DEC's market momentum, Trident's SaaS and enterprise expertise, and a strong cash balance, Thismoment is primed and ready for explosive growth in 2012 and beyond."

About Thismoment
Thismoment is a pioneer in the development of Social Content Management Software for brands. Its Distributed Engagement Channel (DEC) is a real-time platform for managing a brand's digital presence, including social content, conversation and creative assets across earned, owned and paid media channels on web, tablet, mobile, and digital outdoor devices. Launched in March 2010, DEC is already used by more than 100 Fortune 500 brands. To learn more, please visit thismoment.com.

About Trident Capital
Trident Capital is a leading venture capital firm with more than $1.9 billion of capital under management, including its most recent fund, Trident Capital Fund VII. Trident invests in Software, Internet and Business Services across multiple stages, from early startup to venture growth. Trident has substantial investment experience, sector expertise and operating skills together with broad networks of entrepreneurs and industry executives. The firm has helped build large numbers of successful companies since firm inception in 1993. Trident is broadly recognized as one of the leading investors in Health Care IT, Cloud Computing, IT Security and Online Advertising and Outsourcing. The firm is headquartered in Palo Alto, California. www.tridentcap.com .