Blueshift, a Customer Data Platform, announced a $30 million Series C financing round, bringing the total amount raised to $65 million.

This latest funding round was led by Fort Ross Ventures, along with Avatar Growth Capital. Existing investors including Softbank Ventures Asia, Storm Ventures, Conductive Ventures and Nexus Venture Partners also participated in the round.

San Francisco-based Blueshift Labs is the leader in Multichannel Predictive Marketing Automation for ecommerce. Using the power of behavioral targeting and predictive analysis, Blueshift enables ecommerce marketers to convert visitors to their site and app into repeat buyers. The Company is funded by prominent venture capital and angel investors, including New Enterprise Associates, Nexus Venture Partners & Great Oaks VC.