Faire, the online wholesale marketplace connecting more than 200,000 retailers across North America and Europe with 20,000 brands from over 80 countries, today announced the closing of $260 million in a Series F investment round led by Sequoia Capital. The funding, which includes all existing investors as well as new global investors Baillie Gifford and Wellington Management, values Faire at $7 billion, nearly tripling its previous valuation of $2.5 billion announced just over six months ago.

Faire is a wholesale marketplace taking a data-driven approach to connect local, independent retailers with the best brands and artisans to stock their shelves with the best goods. Faire retailers rely on Faire for the convenience of ordering from thousands of their favorite brands all in one place, net 60 payment terms, free returns on opening orders, and freight caps. For brands, the platform provides powerful sales, marketing, and analytics tools, so sellers can simplify their wholesale business and focus on making great products.