GoToTags, a provider of end-to-end software and tag solutions for NFC deployments, announced today that the company has raised $300,000 in funding from Los Angeles-based Mucker Capital. William Hsu, co-founder and Managing Partner at Mucker, led the firm's investment in GoToTags. The company will use the funds to expand its sales and marketing operations.

Founded in 2011, GoToTags offers the only end-to-end solution for 'Internet of Things' (IoT) projects that use Near Field Communication (NFC). The company provides a suite of hardware, software and services designed to simplify the process and enhance the interactivity of NFC tags. GoToTags also sells NFC tags through its online store, buynfctags.com.

GoToTags has now enabled millions of NFC tags on its platform and has serviced over 15,000 IoT deployments. These projects include 'smart' railways, agricultural tracking systems, NFC medical records, interactive museums, and even an NFC voting system. GoToTags' customers range from individual developers to Fortune 100 companies.

'NFC is finally supported by all the phone manufacturers and the phase of pilot projects is now shifting to large scale deployments,' said Jan Svoboda, a long-time RFID and NFC industry executive and GoToTags advisor. 'I see GoToTags leading the way of NFC innovation as the Internet of Things continues to gain popularity.'

With NFC tag sales at an all-time high, GoToTags will grow its sales and marketing team to meet the demand. Eric Whitelaw has joined the team as Director of Sales. A serial entrepreneur, Whitelaw brings considerable experience and contacts in sales, marketing and business development. In addition, Jordyn Sifferman has joined GoToTags as Content Creator. Sifferman previously worked in marketing at Clearwater Seafood and Oasis Roofing & Construction. She will create content for the company's website, social accounts and sales material.

'Although our fundraising round hit $1 million, we only took $300,000 because that is all the company needs. We have always run a profitable business and will continue to do so,' said Craig Tadlock, founder and CEO of GoToTags. 'The plan is to expand our presence in the IoT market on a disciplined budget. Eric and Jordyn will evangelize GoToTags' success stories to bring in new opportunities.'

About GoToTags

GoToTags is a global software development and hardware solutions company based in Seattle, Washington. Founded in 2011, GoToTags powers the Internet of Things (IoT) through Near Field Communication technology (NFC). GoToTags works with businesses and individuals to provide NFC solutions for IoT projects. Learn more about the company at http://www.gototags.com.