Earlier this year, multi-hyphenate creative studio and production company STURDY. announced exclusively via Rolling Stone that it was developing an NFT Marketplace for artists. With STURDY.'s Tyler Henry and Matthew Goulet working alongside Shawn Mendes' manager Andrew Gertler, STURDY.exchange officially launches today. Following a successful soft-launch in Beta last week that sold out the entirety of a 5000-piece generative art project in collaboration with Drake and 21 Savage's-collaborator and Visual Artist SomeHoodlum, STURDY.exchange launches its official genesis drop today in collaboration with Death From Above (DFA), Franky Aguilar (Creator of SupDucks), and Misha Vladimirskiy.This collection features historic film & photography, paired with new original music samples from DFA. Each NFT in the collection comes with potential access to NFT ownership utility such as signed equipment & photography, meet & greets with the artists, or even special live show access. Drops will roll out weekly, including a forthcoming project in partnership with Bacardi & Boi-1Da.

This news comes on the heels of STURDY.exchange securing $4.3 million in Series Seed funding. The round was led by Ali Saheli from Hex Capital with participation from Appworks, Coinbase Ventures, Dapper Labs, Bronco Ventures, TheVentureCity & Andrew Gertler. With conservation of energy at the core of STURDY.'s values, the exchange platform was built on Flow, which uses 8000x less energy than other blockchains to minimize environmental impact. STURDY.exchange offers one of the simplest and user-friendly purchase experiences in the NFT space by accepting a wide variety of payment options all in one user account (credit card, wire, BTC & ETH).

STURDY.exchange offers a singular experience to artists and fans alike, as STURDY.'s production and creative branches are behind the tour designs for artists including Drake, Kendrick Lamar, Travis Scott, and Shawn Mendes, as well as the artwork and merch for Olivia Rodrigo's "Drivers License," Rosalia's GRAMMY performance in 2020, as well as projects for Kid Cudi, Bad Bunny, PARTYNEXTDOOR and more.