Productiv, a leading SaaS management platform, has closed a $45M Series C funding round led by IVP with additional participation from existing investors Accel, Norwest Venture Partners, Okta Ventures, and new strategic investor Atlassian Ventures.

Productiv provides application engagement analytics for IT leaders who are rethinking SaaS management. Productiv goes beyond login data by looking at more than 50 engagement dimensions, helping enterprise customers continuously rationalize their application portfolio and answer questions about application investments and effectiveness with contextual insights about actual use. Productiv helps companies like Fox and Equinix maximize application value in a way that is right for their people, their budget, and their business.