Datical, Inc. today announced it has secured $3M in Series A financing led by Mercury Fund. Austin Ventures and other investors also participated. The funding will be used by Datical to expand development and marketing of their Database Change Management solution, Datical DB, and to respond to increasing customer demand in the rapidly growing DevOps market. Datical has developed a patent-pending Data Model Approach for managing unique data structure specific content within application versions as they advance from Development to Test and Production environments across the Application Release Lifecycle. Datical is co-founded by Daniel Nelson, Datical CEO; Robert Reeves, Datical CTO; and Pete Pickerill, Datical vice president of products - all seasoned entrepreneurs who previously founded Phurnace Software, which was acquired by BMC Software in 2010.

Companies are racing to adopt automation and dynamic environments to deliver applications faster, at lower cost and to respond to constantly changing business requirements. They are investing in tools and the strategic underpinnings required - DevOps, Agile Development, Continuous Delivery, Cloud and Big Data. But, even with these innovations, critical application release failures, downtime and data loss continue to occur because nothing has been done to improve database schema change delivery across the broader Application Release Lifecycle. Datical solves this problem.

'Datical provides extreme time-to-value to their customers by solving a critical market pain and by extending proven open source projects, such as Liquibase, for enterprise use,' said Aziz Gilani, Director at Mercury Fund and Datical Board Member. 'Their unique business model makes developing new functionality very fast and provides a loyal, active user base for Datical to tap into. We invested for these reasons, but primarily because of Datical's experience and track record of delivering market-leading solutions to Global 2000 organizations in the DevOps and ITSM space.'

'Siloed DBA tools are focused on individual efficiency but do little to increase operational efficiency,' said Daniel Nelson, Datical CEO and co-founder. 'Datical DB is not a DBA tool. It's purposefully architected from the ground up to automate and simplify schema change in complex environments in a very easy-to-use, non-disruptive way. To have Mercury Fund and Austin Ventures partner with us again is a testament to the value we bring to large IT organizations that create, manage, deploy and maintain enterprise applications.'

About Datical Inc.

Datical enhances, extends and fully supports proven open source projects for use in enterprise environments. Datical's flagship product, Datical DB, automates the deployment of database schema updates for large organizations that struggle with the constant state of application change across the Application Release Lifecycle. Datical is led by the same experienced team that founded Phurnace Software, acquired by BMC Software. The company is privately held with headquarters in Austin, Texas. For more information, visit www.datical.com, call 949-DATICAL or connect via @datical.

About Mercury Fund

Mercury Fund is a seed-stage venture capital firm that makes equity investments in compelling and novel software and science-based startup opportunities. Mercury partners with extraordinary entrepreneurs to build globally competitive businesses, focusing on technology innovation originating in the U.S. Midcontinent. Since inception in 2005, Mercury Fund has become one of the most active seed-stage venture firms in the Midcontinent, becoming a 'go-to' fund for entrepreneurs at the early stages of idea generation, company formation, and market execution.

About Austin Ventures

Austin Ventures has worked with talented entrepreneurs to build valuable companies for over 30 years. With $3.9 billion of capital raised, AV is the most active venture capital firm in Texas and one of the most established in the nation. AV invests in early stage and middle market companies, and its strategy is to partner with talented executives and entrepreneurs to build industry-leading companies predominantly in Texas.