Ownify, a first-of-its kind fractional homeownership program dedicated to making homeownership achievable for first-time homebuyers, officially launches in the Triangle area of North Carolina. The company also. announced a $7 million seed round, led by Lobby Capital with participation from Socially Financed, Gaingels and others.

Ownify reimagined the path to homeownership to make it achievable for the next generation of homebuyers. Through a revolutionary fractional ownership program, Ownify customers buy their homes with as little as a 2% down payment, lower upfront costs and lower monthly payments compared to traditional homebuying models. Ownify customers own 2% equity on day one and continue to buy their home, brick by brick, building equity with fixed monthly payments for five years. On average, Ownify customers save $34,000 on the down payment and over $200 per month compared to a traditional mortgage, and average 12 days from offer to close. With lower upfront costs and a powerful cash offer, Ownify provides the path for first-time homebuyers to compete in the market and achieve their dream of homeownership with zero debt and no surprises.