Pioneering the (skinification) of hair care, SEEN is bridging the gap between luxury haircare and skincare. The brand's success stems from Dr. Rubin's groundbreaking insight that hair products can clog pores and irritate the skin, causing acne, eczema, and other issues. After struggling for years with breakouts, Dr. Rubin identified her haircare products as the cause. Following four years of development, SEEN launched in 2019 with three core hair products and has since grown into a complete line of haircare and styling products.