Product placement specialist MediaSpike has raised $5.2 million in series A funding. The round was led by CMEA Capital, with the participation of existing investors 500 Startups, Google Ventures, and Raptor Capital. New backers include Andreessen Horowitz, Inspovation Ventures, and angel investors such as Jonathan Abrams, Othman Laraki, Rick Marini and Naval Ravikant.

Using MediaSpike, brands can place highly relevant, targeted product placement in any social or mobile game. It is the first and only native monetization platform - built by a development team that understands how in-game advertising works.
It's going to double the market cap of social gaming.