The funding round was led by Blue Pool Capital, Alibaba co-founder Joe Tsai's family office. New investors include tennis icon Billie Jean King; Washington Spirit owner Michele Kang; Bolt Ventures, the family office of financier and team owner David Blitzer; SC Holdings, a strategic entertainment investor that's backed The SpringHill Company and Front Office Sports; Revolution's Rise of the Rest Seed Fund; Muse Capital; Dapper Labs, the leading sports NFT platform; and other institutional and angel investors.

Established in 2020, Just Women's Sports is the leading media platform dedicated exclusively to women's sports. Through original podcast series, premium video programming, social media, online editorial content, a newsletter, and exclusive merchandise and live events, JWS is committed to making it both easy and fun to be a women's sports fan. Founded by CEO Haley Rosen, the company has raised $10 million to date from a diverse set of institutional and angel investors, as well as some of the world's most prominent female athletes.