According to published reports, has raised a $4.5 million Series A round of funding, led by Sigma West's Bob Spinner, who put in around $3.5 million. The remaining amount was from prior angels and other investors. Including its seed round.

Sparkcentral has developed a fast, beautiful platform which puts the conversation with the customer, front and center. Sparkcentral helps businesses embrace customers with social media and make them happy. Happier customers increase retention and lifetime value resulting in better revenues for businesses.