Attensity (@Attensity), the leading provider of corporate insight solutions based on proprietary data contextualization, today announced that it has successfully closed $90 million in equity financing.

Financing was provided by an international private equity fund and financial advisor company. The new capital secured will be used to accelerate product innovation; fuel market growth; and expand the sales, marketing and engineering teams to meet the growing need for engagement and analytics applications using patented natural language processing (NLP) technology.

'Attensity is already an established market leader in social media analytics used by global companies,' said Howard Lau, CEO and Chairman. 'Now we are extending that lead even further into brand reputation as well as the early detection of trends, business opportunities and threats, thereby enabling companies to stay ahead of the market and build competitive advantage.'

Also announced, Howard Lau, an experienced Silicon Valley enterprise software executive and former venture capitalist, is expanding his role to CEO. His vision will drive technology expansion and focus on building teams and partnerships that will educate and support Attensity customers on the benefits of consumer insight solutions.

Through more than two decades of research and development, Attensity has pioneered natural language processing and sentiment analyses with a mission to empower enterprise corporations with timely and relevant insights in order to improve customer experience, manage brand equity, enhance revenue, mitigate business risk and inform business strategies. Its solutions help the company's diverse client base across all business sectors from both Fortune 500 and 1000 companies identify relevant and accurate information from social and non-social channels by using patented semantic technologies, analytics and context-based discovery.

Today, Attensity analyzes more than 150 million data sources and is one of the few companies with full access to the Twitter firehose data stream. Its global customers (Ebay, Yahoo, Microsoft, Verizon and Whirlpool to name a few), use Attensity's solutions to listen to customer needs and protect their brand.

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About Attensity
Attensity is a leading provider of corporate insight solutions based on proprietary data contextualization for Fortune 1000 companies. As a pioneer in natural language processing and sentiment analysis, Attensity's solutions identify relevant and accurate information from multi-channel data sources using highly sophisticated and patented semantic technologies, analytics and context based discovery. Using Attensity's integrated solutions, enterprise companies can interpret and 'understand' massive amounts of structured and unstructured data from many different sources, thereby helping to improve the customer experience, manage brand equity, enhance revenue, mitigate business risk, and help inform business strategies. Visit www.attensity.com. Follow the company at blog.attensity.com, @Attensity, and facebook.com/Attensity