StoryFit, a rapid-growth AI technology company providing machine learning and audience insights for the entertainment industry, today announced $5.5 million in Series A funding, led by Refinery Ventures. StoryFit will utilize the financing to expand client solutions and execute on an aggressive hiring strategy focused on machine learning, marketing and sales.

Additional existing and new investors in this round include Techstars, European-based Elkstone Partners, Collective Capital Ventures, Alumni Ventures and others.

StoryFit delivers AI-powered Story Science for the entertainment and publishing industries, throughout a story's lifecycle, from acquisition and creative development through production greenlight and marketing and distribution. StoryFit uses artificial intelligence to measure over 100,000 key features and compare to thousands of other scripts or books to generate actionable insights.