The round was led by Eldridge, with participation from TTV Capital, Fin VC, and the George Kaiser Foundation, and new participation from eGateway Capital.

Founded in 2014, SamCart is the eCommerce platform for creators by creators. 50 million creators are building audiences based on their skills and diversifying their revenue streams with digital products like online courses, membership communities, podcasts, newsletters, and more. SamCart's vision is a creator economy propelled by technology that democratizes commerce, allowing the solopreneur, emerging and established creators to monetize their knowledge and own their customer. SamCart was built specifically for the unique needs of digital creators to unify their various specialized tools into a single eCommerce platform.