The round was co-led by Revelis Capital Group, and Blue Scorpion Investments, and completed by additional institutional and strategic investors including Access Industries Holdings, Warner Music Group, FJ Labs, Diesel CEO Stefano
Rosso, Comcast ex-CTO Sree Kotay and more.

Rapidly growing since its debut in November 2015, HOOCH is the first ever subscription cocktail app that helps members discover the best bars and restaurants around the world, including the Dream Hotels, TAO, STK, Laduree and more, and enjoy a premium cocktail every day for $9.99 a month.
HOOCH recently launched HOOCH BLACK, an elevated membership and concierge service for the Millennial generation, that gives members additional access to VIP travel and hotel perks, high-end dining experiences and sought-after events, all via the HOOCH App for an annual fee of $295.

Tapping into its network of high-profile celebrity investors including Rosario Dawson, Shaun White, Maxwell, Tyson Ritter and Baron Davis, HOOCH will offer HOOCH BLACK members exclusive access to celebrity-hosted events and experiences.

"We are excited to close a major round with such world class institutions and strategic investors," says Lin Dai, co-founder and CEO of HOOCH, "Hooch is about connecting people through real-world experiences. With the launch of HOOCH BLACK, we're taking it to the next level and expanding our offering to a complete suite of hospitality and entertainment experiences that cater to Millennials' aspiration and lifestyle."

HOOCH previously raised $2.75M in two rounds of pre-seed financing. The new investment will spur further user growth and product expansion for the HOOCH app into new categories and offerings, as well as build out next generation decentralized data and predictive analytics based blockchain technology for brand partners across the hospitality and beverage industries, and beyond.

HOOCH and strategic investor Warner Music Group will seek opportunities for joint promotions, content, and technology collaborations. With the closing of this round, HOOCH is delighted to announce its new advisory board members, who will lend their extraordinary industry expertise and guide the strategy as the company expands.

New advisory board members include Bob Hurst, Vice Chairman of Crestview Advisors, and previously Vice Chairman of Goldman Sachs; Bonin Bough, host of CNBC's Cleveland Hustle, and previously Chief Media and eCommerce Officer of Mondelez, and Global Director of PepsiCo; and Teymour Farman-Farmaian, Managing Director of Xapo, and previously CMO and CRO of Spotify.

"HOOCH is a great company, a very compelling idea and is poised for significant growth," Bob Hurst commented, "It's a great conduit for hospitality and consumer brands to reward users in an authentic way and learn valuable insights. I'm thrilled to join the advisory board and look forward to working
closely with the founding team to help HOOCH realize its full potential."

ABOUT HOOCH
Founded in 2015 by tech industry veteran Lin Dai, digital marketing entrepreneur Jared Christopherson, and nightlife expert Aleksey Kernes, HOOCH is the first subscription cocktail app that gives members a free drink every day at top cocktail bars, elite lounges and premiere restaurants in cities including New York City, Los Angeles, Miami, Dallas, Austin, San Francisco, Hong Kong and more, for a monthly fee of $9.99. HOOCH BLACK is an elevated membership and concierge service for the Millennial generation available through the HOOCH app. For an annual membership fee of only $295, HOOCH BLACK members enjoy exclusive access to VIP travel perks at over 100,000 hotels worldwide, high-end dining, cocktail experiences, special events and a personal concierge. For
more information, visit HOOCH.co.