According to published reports, Euclid, the analytics solution for brick-and-mortar retailers, has announced a $17.3 million in Series B funding, led by Benchmark Capital. Also participating were previous investors NEA and Harrison Metal, as well as Novel TMT Ventures.

At Euclid, we use technology and data to help retailers build stronger customer relationships and more successful businesses. We turn in-store behavior into insights and recommendations for improving marketing, merchandising, and operations. We do this in a way that respects and protects individual privacy - after all, we're shoppers too.