RADAR, the technology platform that combines RFID and computer vision technology to track and precisely locate in-store inventory with 99% accuracy, today announced it has secured $30 million in Series A funding, bringing its total funding to date to $63 million. The round was led by returning investor Align Ventures, with participation from RX Ventures, which is the corporate venture capital fund of South American retailer Lojas Renner, and several other renowned retail investors. RADAR plans to use the new investment to expand its customer roster, accelerate its product development efforts, and hire top engineering, product and sales talent.

Other participants in Radar's Series A round include The Ferrante Group, Future Archives and Leeds Holding. Earlier investors in the company include Y Combinator, Founders Fund Pathfinder, Silas Chou's Novel TMT Ventures, NTT DOCOMO, Beanstalk Ventures and Ashton Kutcher's Sound Ventures.

RADAR offers a proprietary hardware and software platform that uses RFID and computer vision to track and precisely locate in-store inventory in near real time with 99% accuracy, empowering store associates with the knowledge they need to provide a superior customer experience and enabling brand leaders to ensure each store has the right inventory in stock each day.