The round includes an investment from American Express Ventures, the strategic investment unit of American Express, as well as Plug & Play and Arab Angels.

With this investment, Even Financial will expand its team and advance its proprietary technology, which allows financial institutions and other partners to scale customer acquisition and remain competitive in the growing online financial services industry. The core of Even Financial's platform is its industry leading API that matches qualified consumers with the right financial products and services in real-time. This strategic round will allow Even Financial to refine and bolster this technology, in order to enhance the online financial services ecosystem.

"At Even Financial, we are committed to providing financial services providers with technology that instantly activates omni-channel customer acquisition and allows them to compete in an oversaturated environment," said Phillip Rosen, CEO of Even Financial. "This latest strategic investment will power our continued growth, as well as support even more technology integrations."

Even Financial's platform provides analytics and insights that enable marketers, financial institutions and other partners to increase customer application volumes and reduce the cost of acquisition. The integrated platform is used today by some of the leading online financial institutions, as well as an affiliate network of over 150 websites and apps that market personal finance products to consumers.

"Even Financial helps financial services providers and fintech partners programmatically deliver products and services in real time to the right customers when and where it's most effective," said Harshul Sanghi, Managing Partner of American Express Ventures. "By providing the underlying technology for more efficient customer acquisition, Even's platform is enabling financial institutions to broaden their reach while connecting fintech partners with a greater supply of financial institutions and their products. We're pleased to support Even in its efforts to expand its capabilities and grow its client base."

For more information on Even Financial and its offerings, please visit: www.evenfinancial.com.

About Even Financial
Even Financial is the platform powering financial services online. Our API enables partners to connect consumers with real-time decisions and quotes from premium financial service providers, while our infrastructure is proven to acquire customers at a lower cost for banks, lenders and insurers. Our tools provide the data, transparency, compliance and optimization that are essential to scaling an increasingly programmatic financial services industry.

Even works with leading financial institutions, as well as over 150 companies, to create a vast network of financial products and services with the most comprehensive breadth of omni-channel touch-points available. To learn more about Even Financial, please visit: www.evenfinancial.com