iSpot.tv has raised a $5 million round of funding from Madrona Venture Group and TL Ventures.

iSpot.tv is the only real-time TV advertising intelligence platform that
enables users to find, track and share TV ads.

Using proprietary fingerprinting and tagging technologies, the iSpot platform surfaces TV spots and industry insights, as they happen. Brands, agencies and TV networks can leverage the iSpot analytics products to gain an unprecedented view into what ads are running, on what networks and how much is being spent across an entire industry and at scale. Anyone can watch ads in HD and explore actors, songs, products and offers they see on television with options to rate, share and comment on what they find.