Tiger Global led the round with participation from White Star Capital, Hashed, Alpaca, Crew Capital, Global Founders Capital, Alumni Ventures and Detroit Venture Partners. Packy McCormick (Not Boring), Joe McCann, Austin Rief (The Morning Brew), Mike Dudas (6th Man Ventures), Greg Isenberg (Late Checkout Fund) and Julien Smith (Practice) are also joining as investors.

RareCircles' mission is to empower a new generation of entrepreneurs and brands to build deeper relationships with their communities through NFTs and blockchain technology. Its intuitive platform allows anyone to make, sell and manage powerful NFT memberships under one operating system. RareCircles was founded by serial entrepreneurs Ethan Song and Nick D'Urbano. Ethan was previously the co-founder and CEO of Frank And Oak, a leading direct-to-consumer brand that won the Technology Fast 50 and Fast Company's Most Innovative Company in Retail. Ethan is a thought leader and active angel investor in the Web3, creators economy and commerce enablement space. Nick occupied global leadership roles at Gilt Groupe and Spring, spearheading strategy for large marketplaces supporting thousands of merchants from Nike to Helmut Lang.