The round was led by Affinity Group, a newly created growth marketing and strategic communications firm founded in partnership with TPG Growth and Evolution Media. CreatorIQ will be expanding its research, analytics and business development efforts to enhance its current software product.

"We've been fortunate to work closely with innovative companies who are at the forefront of using digital creators for brand storytelling," said Igor Vaks, CEO and Founder of CreatorIQ. "Affinity Group is an ideal partner as we look to build on our core strengths in data and technology and make CreatorIQ a must-have platform."

CreatorIQ offers a complete end-to-end workflow solution for influencer marketing campaigns and allows brand marketers and advertisers to:

-Discover new content creators and digital influencers across Facebook, Instagram, Twitter and YouTube, and manage talent relationships via a proprietary database.
-Overlay their first-party data with CreatorIQ's demographic and psychographic data including IBM Watson™.
-Track campaign performance by automatically monitoring key metrics and compliance across owned & operated and partner channels.
-Measure campaign effectiveness and create data-driven performance reports through a single platform.
-The Company has spent the past several years working closely with the influencer marketing industry's largest and most influential companies to refine its offering. CreatorIQ customers include Disney's Maker Studios, Fullscreen, Horizon Media, ipsy, Studio71, Tastemade, The Marketing Arm and VaynerMedia.

CreatorIQ has been working to power influencer marketing analytics at ipsy, one of the world's most innovative companies at influencer marketing. CreatorIQ customer, Spencer McClung, who is EVP, Media and Partnerships at ipsy commented, "SocialEdge has enabled us to more quickly scale ipsy's media business by providing turnkey tracking and reporting for creator campaigns with brand partners as well as CRM capabilities for our 10,000 member beauty creator community."

"Over the past several years, influencer marketing has moved from experimental to essential. Yet, the process for executing and measuring campaigns remains complex, and the industry lacks accepted standards," said digital marketing and social media pioneer and early CreatorIQ investor Gary Vaynerchuk. "CreatorIQ's platform provides measurement and standardization at scale -- something that has been difficult, if not impossible, to come by previously."

For more information on CreatorIQ and its complete influencer marketing solution, please visit: http://CreatorIQ.com/.

About CreatorIQ

CreatorIQ, formerly known as SocialEdge, is the software platform that powers the leading enterprises in influencer marketing by providing a SaaS solution that informs talent discovery, allows for talent relationship management, automates campaign tracking, and provides comprehensive performance reporting for content campaigns at scale.

About Affinity Group

Affinity Group is a growth marketing and strategic communications firm founded in partnership with TPG Growth and Evolution Media. Affinity Group partners with companies on business-critical initiatives across digital marketing and communications and invests in emerging companies to help accelerate their growth trajectory.