Fanplayr Inc., a Palo Alto-based start-up focused on data-driven Conversion Science for e-commerce, announced today the successful close of a $2 million funding round led by Denali Venture Partners.

Fanplayr has developed a unique platform for e-commerce merchants that analyzes site and visitor traffic to determine the optimal value and timing of purchase incentives. By deploying Fanplayr, merchants will see immediate increases to their sales conversions rates while preserving and improving margins. Fanplayr has been designed from the ground up to integrate with leading e-commerce carts including Magento, Shopify, ZenCart, Presta Shop, Lemonstand and Wordpress.

"Closing our seed round and having Denali Ventures join our company marks a significant milestone in our growth," said Simon Yencken, Fanplayr CEO. "The additional funding lets us accelerate our development, including building out our mobile platform offering and expanding our distribution channels. We're also very excited to announce that Denali's chairman, Richard Cawsey, will be joining our board. We're very fortunate to have someone of Richard's experience and track record as part of our team."

"We've been watching Fanplayr since the release of its first product in April," said Richard Cawsey, Executive Chairman of Denali Venture Partners. "They are showing all the signs of building a great company. They offer a service that provides real value to a wide range of merchants. With over 1,200 clients signed up in a very short timeframe, I'm confident that this is just the tip of the iceberg."

About Fanplayr Inc.
Fanplayr (http://www.fanplayr.com) is the leader in targeted real-time ecommerce offers. By harnessing the power of Big Data, Fanplayr's two proprietary Offer Science products, 'Smart & Targeted Offers' and 'Gamified Coupons & Offers' marketers can identify, profile and target visitors with customized offers and employ basic game mechanics to distribute incentives. Fanplayr has headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com.

About Denali Venture Partners
Denali Venture Partners is a venture capital firm that invests in exceptional entrepreneurs who are building the technology-based companies that will lead innovation and transform industries. Denali Venture Partners has offices in Sydney, AU and Palo Alto, CA. For more information, visit: http://www.denalivp.com.