tracx (http://tracx.com) announces today the launch of its social media management platform, a modular and scalable system designed to provide professional users with all the tools necessary to build, manage and monetize their social presence. Based on the company's proprietary technology, tracx enables brands and agencies to identify, manage and monetize their ultimate audience profile and segmentation in a way that drives more effective engagement and conversion rates.

In conjunction with the launch, tracx also announced the close of a $4.4 million round in Series B funding led by Revel Partners and Flybridge Capital Partners. The funding will be used to fuel the company's growth and international expansion. Jeff Bussgang from Flybridge Capital Partners and Charlie Kemper from Revel Partners have joined the tracx Board of Directors.

"Social media has become a mainstream strategy being employed by brand marketers across industries," said Jeff Bussgang, general partner, Flybridge Capital Partners. "Eran and the tracx team have built a game-changing platform that has already attracted hundreds of customers and established an industry-leading position in this growing category." Charlie Kemper from Revel Partners added, "tracx has proven itself in terms of building the best team and product in the industry. We are thrilled to partner with the company and support its rapid expansion in the US and globally."

tracx's software as a service (SaaS) solution is a sophisticated, robust and fully scalable tool designed to provide support in real time throughout a full social media campaign lifecycle including planning and analysis, content distribution and engagement, influencer management, real-time conversations and insights and in-depth success measurements of ROI. By collecting and analyzing over a terabyte of social data every day, which is over 1,000 encyclopedias worth, tracx refines big data to allow its customers to generate accurate real time audience segmentation and influencers to impact business decisions across the enterprise touch points: marketing, sales and customer care.

Leveraging its Quadrant View technology, a proprietary offering that provides a holistic view of a brand's competitive landscape, this intelligent, scalable end-to-end social media management platform delivers rich, accurate and actionable insights that transcend the limitations of listening and monitoring platforms. With tracx, marketers can strategize, research, execute, and measure the conversations that matter most to their bottom-line business goals, all in one place.

"The dawn of big data in social has positioned our platform at the center of the most monumental philosophical shift brands have ever seen," says Eran Gilad, CEO of tracx. "We believe that marketing professionals can utilize tracx to extract the richest and most accurate data needed to build effective, targeted strategies that generate the highest return on investment."

Launching today with over 180 brands and agencies, including Coca Cola, Interpublic Group, DraftFCB, LivePerson, Porter Novelli, Attention USA and Fleishman Hillard, tracx is on the path to become the preferred social media management platform for a 360-degree view of social marketing activities and in-depth reporting and analysis on the brand and participants of each conversation.