Iris&Romeo, a clean beauty brand based in Northern California, has announced a retail expansion into Sephora, in conjunction with a Series A partnership backed by US-based investment firm, True Beauty Ventures, a beauty and wellness dedicated emerging growth fund.

Iris&Romeo was founded by Michele Gough-Baril after two decades in the beauty industry, climbing her way to the top. Burned out by the persistent excess and hustle culture, she stepped away to the healing rhythms of Northern California and gave herself permission to reprioritize her relationship with her body and herself. Iris&Romeo was born as the antidote to the beauty hustle culture and the more is more mentality. At Iris&Romeo, products are brought into the world thoughtfully, consciously, and beautifully.