Rollick Outdoor, Inc., a new venture focused on building a marketing platform to help retailers and manufacturers provide an individualized online and in-store experience, has raised $5.6 million. The company will focus on the powersports, RV and marine industries and partner with large, trusted membership groups to drive loyal buyers into an established network of retailers.

"Today's consumers expect a digital buying experience and Motorcycle, Powersports, RV and Boat dealers want to provide a more personalized, and open purchase process. These products are about fun and buying them should be as enjoyable as using them," said Bernie Brenner, CEO of Rollick.

Rollick's seed round was led by Silverton Partners, and includes investments from Autotech Ventures, Troy Capital Partners, Capital Factory and Austin-based entrepreneur Brett Hurt.

"Bernie and his team have a tremendous amount of experience in auto retail innovation and we see that applying to these new categories," said Morgan Flager, General Partner at Silverton Partners who will also join Rollick's Board of Directors.

In addition to Brenner, who is the cofounder and Chief Strategy Officer of TrueCar, Inc., Rollick's other key executives include its President, Amit Maheshwari, former SVP of Global Enterprise Solutions at Cox Automotive and Mike Timmons, Rollick's COO and former EVP of Dealer Sales Operations at TrueCar.

"Marketing innovation in this category is long overdue," said Alexei Andreev, Managing Director of AutoTech Ventures. "Rollick's innovative platform helps folks find the right product and work with the right dealer in a consumer-driven experience."

Andreev will be joining the Rollick Board of Directors as an Observer.

Rollick is launching in pilot markets including central Texas through the rest of 2017. The funds will be used to hire additional sales and support employees in Austin, and support a national rollout in the first quarter of 2018.

About Rollick Outdoor
Rollick provides a marketing platform to help retailers and manufacturers provide an individualized, online and in-store experience for the powersports, RV and marine industries. Retailers and Manufacturers connect with members of Rollick's Affinity Network on the platform to create a more trusting and loyal connection when buying at Rollick's network of retailers. To learn more, visit www.rollick.io.

About Silverton Partners
Silverton Partners is an early stage venture capital firm based in Austin, Texas. Silverton collaborates with exceptional entrepreneurs who are committed to attacking growth markets with proprietary products or services. CB Insights has recognized Silverton Partners as the most active venture capital firm in Texas. To learn more visit www.silvertonpartners.com

About Autotech Ventures
Autotech Ventures is a venture capital firm located in Silicon Valley that manages a fund of more than $120 million to invest in startups in the ground transportation industry. To date, Autotech Ventures has invested in Lyft, Outdoorsy, Volta Charging, Realine, DeepScale, and Work Truck Solutions. To learn more, visit www.autotechvc.com