Full Circle CRM, Inc., a startup delivering marketing performance management solutions, announced it has secured 500K of seed funding led by WI Harper Group, with participation from former Salesforce.com executives and other industry leaders. The new funding will allow Full Circle CRM to expand sales and marketing of their Marketing Performance Management solution for Salesforce marketing users.

"Salesforce is used by top marketers worldwide and our Marketing Performance Management solution will help every one of them measure the impact of their marketing programs and calculate ROI more effectively," said Bonnie Crater, president and ceo of Full Circle CRM. "We are thrilled that WI Harper Group and our other investors are validating our vision by supporting the expansion of our company."

"Today, the marketing automation sector is experiencing explosive growth, and we are pleased to have secured an investment with an excellent group of professionals in this area," said Edward Liu, head of Technology, Media and Telecom at WI Harper Group. "We look for strong teams, big markets, and well-executed products, and Full Circle CRM has all three."

The Full Circle CRM solution is built 100% on the Salesforce platform and will be launched at salesforce.com's Dreamforce 2012 conference in San Francisco on September 18th. See Full Circle CRM at booth #125.

Additional Information

About Full Circle CRM
Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all your marketing questions in one place and helps you drive more revenue from every campaign with best practice response lifecycle management. Our cloud-based product is built 100% on the Salesforce Platform and is pre-integrated with the leading marketing automation solutions. All marketing data is in Salesforce and so are the answers.

Founded by former salesforce.com executives, product managers, and marketing automa¬tion specialists - we know what it takes to run a successful marketing organization. We are passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at http://www.fullcirclecrm.com.

About WI Harper Group
Started in 1993, WI Harper Group is one of the founding venture capital franchises in Greater China. The firm invests in early and expansion stage companies with significant operations in China and aspirations to become global leaders. WI Harper is an active partner with a track record of over 100 investments in the technology, clean technology and health care sectors. The firm manages over $750 million in committed capital from their offices in Beijing, Taipei and San Francisco.