Ushur, a service engagement SaaS platform provider harnessing the power of enterprise data, Robotic Process Automation and Language Intelligence Service Architecture (LISA), today announced a $12 million Series A funding round led by premier Silicon Valley venture capital firm 8VC with participation from new and existing seed investors.

Ushur has built the world's first micro-engagement SaaS platform for automating service workflows using Artificial Intelligence (AI) and Machine Learning (ML). With extensive integrations, a robust set of APIs, and drag-and-drop visual tools, Ushur helps companies boost sales and marketing KPIs, leading to 90% open rates and 30% click-through rates. Insurance clients using Ushur for automated claims processing, sales enablement, bill processing, and eligibility of insurance have reduced call center costs by 20% and increased closing rates by 30%.

"Our vision of delivering frictionless experiences for end-customers is being realized with a marque of brands who have already deployed Ushur," said Simha Sadasiva, co-founder and CEO of Ushur. "We are now servicing repeatable use cases across a number of insurtech companies where we're improving the top line while eliminating considerable costs by automating high-value micro-engagements with brokers, reps, claimants and prospective insurance buyers."

The Series A funding builds on an exciting year of growth for Ushur in insurtech and will help to further scale the business and provide solutions for additional enterprise companies in insurance, as well as banking, human resources, and higher education.

"Ushur's platform-based approach to enterprise automation will substantially reduce costs for customer service, while simultaneously creating incredible top-line opportunities across sales and marketing," commented Bhaskar Ghosh of 8VC. "We were impressed by Ushur's traction in large total available market (TAM) enterprise verticals in Fortune 1000 companies, and by the focus of its founders on building a great product and company culture. We are thrilled to be partnering with Ushur to facilitate their continued growth in driving massive improvements in enterprise automation."

With this investment, Ushur's Board of Directors grows with the addition of Pankaj Patel, former executive vice president and chief development officer of Cisco, and Bhaskar Ghosh, partner and CTO at 8VC. David Moskowitz, principal at 8VC, also joins the Board as an observer.

To learn more about Ushur and its AI- and ML-based service engagement platform, please visit www.ushur.com/solutions.

About Ushur

Ushur is a service engagement SaaS platform provider that harnesses the power of enterprise data to automate both backend processes and external conversations with customers. By leveraging Ushur's Robotic Process Automation and Language Intelligence Service Architecture (LISA), leading insurance companies are digitally transforming their enterprise and accelerating capital and time-intensive processes including claims, billing and enrollment. Ushur can instantly translate over 60 local languages to reach customers in more than 192 countries. Ushur has offices in Silicon Valley, CA and Bangalore, India. Visit https://www.ushur.com to learn more.

About 8VC

One of 8VC's core investment theses centers around the "Smart Enterprise" wave that will re-invent and revolutionize decades-old technology infrastructure behind major enterprises, with a strong focus on high-leverage, verticalized platforms for complex workflows, data integration and data intelligence. For more details, see https://www.8vc.com/ and The Smart Enterprise Wave.