Advertising solutions startup AdYapper has raised $1 million in new funding from angel investors, including movie producer Jack Giarraputo.

AdYapper tracks display and mobile ads, generating detailed verification data, consumer sentiment, and viewability monitoring on 95% of all ad impressions. We generate real-time analytics across the entire ad buying ecosystem and centralize the data into one platform to identify wasted ad spend and provide direction on how best to reallocate the recovered ad spend to make in-flight campaign decisions. In short, AdYapper makes advertising performance data actionable so advertisers can optimize, and increase the efficacy of, their ad buys.