Lillii RNB, a retail fraud detection, prevention, and data services firm, announced the closing of its $3 million seed round co-led by Serena Ventures and Aperture Venture Capital. Previous investors include Morgan Stanley, Pax Angels, 1863 Ventures, Bronze Valley, and Atlanta area angels, Laron Walker and Rabieh Razzouk.

Lillii RNB, Inc. (Let's Imagine Life with Ladies In IT) is a retail fraud detection, prevention, and data services firm based in Atlanta, GA. Its proprietary solution, Freeing Returns, optimizes the returns process for retailers, utilizes machine learning and artificial intelligence to spot organized retail crime, and helps loss prevention teams respond quickly. Lillii RNB's mission is to dramatically reduce the over $400B annual loss experienced by retailers due to returns, fraud, hackers, and bad actors.