Extend has raised $16.4 million in funding led by GreatPoint Ventures with participation from Pritzker Group Venture Capital, Lightbank, and Shah Capital Partners, along with ex-CEO of Equifax Rick Smith, Katerra CEO Michael Marks, DraftKings CEO Jason Robins, and Village Global cofounder Erik Torenberg.

Extend provides an easy way for any merchant to offer extended warranties - generating new revenue, increasing purchase conversion, and dramatically improving the customer experience.