CoEdition, a new site dedicated to savvy, style conscious women who have been under-served in the traditional retail landscape, launches its platform and announces a $4 million Seed round funding led by NEA, with participation from General Catalyst, Primary, and BBG Ventures. The website aims to change the way women shop by curating the best in contemporary fashion in sizes 10 to 26, while also building an inclusive community for style and product discovery.

CoEdition will not only feature the best of what designers have to offer each season, but will do so through a trusted editorial voice, offering original content which brings the site's diverse selections to life and allows customers to discover both the product and their personal sense of style. In addition, CoEdition will give women access to a passionate community of like-minded shoppers. User-generated content and reviews will provide the CoEdition woman with imagery, style tips and inspiration, as well as recommendations and feedback.

In 2018, CoEdition plans to grow to more than 150 contemporary fashion brands across all categories, including apparel, shoes, swim, intimates and accessories, with the average price point at $150. At launch, CoEdition will offer a mix of well-known brands (Rachel Roy, Stuart Weitzman, Tahari), small, exciting brands (Warp + Weft, Margaux) and some international players (City Chic, Elvi). Additionally, there will be exclusive brand collaborations post-launch that will be unveiled as they roll out, including a partnership with Splendid. Ultimately, the company is aiming to provide access and discovery to amazing brands, allowing these women to wear more than one brand that they love.

CoEdition is founded by an experienced group of fashion, e-commerce and tech leaders with decades of experience launching, working for and building brands such as Gilt Groupe, Gap Inc. and Saks Fifth Avenue. The team includes Keith George (CEO), Brooke Cundiff (Chief Merchandising Officer), Kent Helbig (Chief Operating Officer & Chief Technology Officer) and Kevin Ryan, a founder and tech disruptor in multiple industries.

"The majority of American women are size 10 or higher," says Brooke Cundiff, co-founder and Chief Merchandising Officer. "Yet traditional retailers don't cater to them. They limit their selection and push their offerings into a corner of the women's floor or bury it at the bottom of their web page. Fashion has been too exclusionary for too long. We want to change this, starting now. CoEdition is truly inclusive. CoEdition celebrates this powerful community of women. We have listened to them. We know what they want. We put these women -- and a wealth of smart style choices for them -- front and center."

Funds from the Seed round will be used to build customer awareness and loyalty in the market through several marketing channels. In addition, CoEdition will focus on building a team of merchants, software developers and data scientists.

"The incredible team at CoEdition is going to break down the barriers for so many women in the fashion space," said Tony Florence, general partner at New Enterprise Associates (NEA). "Women sizes 10 and above have been underserved in the industry for way too long now, and CoEdition is putting her first - allowing her to discover and gain access to incredible brands, all in one place. The site will also use technology to gain insight from customer reviews to create a much more personalized experience, which is an innovation that will truly serve the women and brands in this market."

The site focuses on a full-price offering and marketplace model, which is unified through CoEdition's brand guidelines, packaging, and service proposition. All orders will be shipped in branded CoEdition packaging to US and international destinations around the globe.

About CoEdition
CoEdition is the first contemporary multi-brand site for women sizes 10 and above. Focused on putting these women front and center, the website is a single curated style destination and inclusive community for women to discover the brands they love. CoEdition was founded by an experienced team of fashion, e-commerce and technology leaders, Keith George, Brooke Cundiff, Kent Helbig and Kevin Ryan, who want to break down the barriers for all women in the fashion space and transform the retail industry as a whole. For more information about CoEdition, please visit www.coedition.com.