PROPER GOOD, an ultra-convenient home-delivered food service company that offers nutritious prepared meals made with simple and high quality ingredients, officially announces the close of $3.5 million in seed funding led by YETI Capital* and The Artisan Group.

Other investors include the founder and CEO of Halo Top and Gatsby Chocolate, Doug Bouton, who is joining the board, alongside Drew Zang, Managing Partner at The Artisan Group; and Maxx Karr, Managing Director of YETI Capital.

Launched by siblings duo Jennifer and Christopher Jane in 2020, PROPER GOOD provides a wide range of no-fridge-needed, fully cooked meals across oatmeal, soup, chili, curry, and overnight oats categories that satisfy the nutritional needs for keto, plant-based, gluten-free, dairy-free, and low-sodium consumers. All these products, effortlessly made with simple, clean, and functional ingredients, are ready to eat in 90 seconds.