According to published reports, Blue Apron, a startup that aims to help you cook new foods while taking a lot of the inconvenience and waste out of the process, announced today that it has raised a $3 million Series A. The new funding comes from First Round Capital, Bessemer Venture Partners, Dave Tisch and others.

Blue Apron is a new concept in grocery delivery, built around incredible cooking experiences. We offer a once-a-week subscription service where we deliver all the fresh ingredients you need to make 3 meals, in exactly the right proportions. We've designed our service to teach you fun new recipes, save prep time and also reduce unnecessary waste. By letting us shop for you, we can bring you fresher and higher-quality food than you can get on your own in the supermarket, and for better prices.