The funding includes a list of executives, entrepreneurs, and investors in the CPG space led by beverage tycoon Ben Weiss, who sold his business Bai Brands to Dr. Pepper Snapple for $1.7 billion. Other participating investors include Lemon Perfect's founder and CEO Yanni Hufnagel, consumer investor Ngan Capital, the founder of Lafayette Square Damien Dwin, and GoParrot Founder Yaniv Nissim, who sold his company to Block Inc.

Dog is Human is a human-grade pet health company that specializes in clean, effective, vet-formulated dog health innovations. In collaboration with a team of board-certified veterinarians, the company focuses on raising the standards of pet health by combining the highest quality human-grade ingredients with scientific research.