According to Recode, TheSkimm has raised a $12 million round led by Google Ventures, along with Spanx founder Sara Blakely. Earlier investors, including 21st Century Fox, RRE and Homebrew, also participated.

Former NBC News producers, Weisberg and Zakin founded theSkimm in 2012 guided by a mission to provide a generation that is turning away from traditional news with a fresh way to stay informed. Under the brand promise 'the Skimm makes it easier to be smarter,' theSkimm has focused on integrating into the routines of its sought-after demographic. theSkimm is first and foremost about its community. Through premium natively integrated sponsorship and affiliate relationships, the Daily Skimm email has become the morning news destination for its millions of devoted followers.