Venture Capital News: Scripted.com Announces $4.5M Series A
2013-06-04
SAN FRANCISCO, CA, Marketplace for businesses to create high quality content at scale, today announced its Series A financing led by Crosslink Capital and Redpoint Ventures.
Scripted.com, a marketplace for businesses to create high quality content at scale, today announced its Series A financing led by Crosslink Capital and Redpoint Ventures.
Scripted has more than 1,000 customers, and sells content to businesses looking to increase their inbound marketing efforts. Scripted has a user-base of more than 80,000 pre-vetted, U.S.-based writers with expertise on subjects ranging from cloud computing to fashion. Scripted vets every writer, pitches topics to businesses, generates content, and automatically copy edits work through its technology solution.
Chris Moore from Redpoint Ventures and Eric Chin from Crosslink Capital will be joining Scripted.com's board as part of the financing. Also participating in this round are James Currier and Stan Chudnovsky from Ooga Labs, Branchout CEO Rick Marini, Bebo co-founder Michael Birch, Military.com co-founder Chris Michel and LA angel investor Paige Craig.
"Scripted has experienced tremendous organic growth over the past year with virtually no marketing spend," said Sunil Rajaraman, CEO of Scripted.com. "Content marketing is a massive opportunity, and our growth is evidence that the single biggest pain point for marketers is content creation. Scripted wanted to put together the strongest investment contingent possible heading into the next phase of the company's growth, and we feel fortunate to have Eric, Chris, and our angel contingent on our board."
"Publishing quality content regularly is hard for most online marketing departments," said Chris Moore, General Partner at Redpoint Ventures. "Unlike most other freelancer marketplaces, Scripted takes responsibility for quality of the work product delivered and, therefore, for the satisfaction of the marketers demanding the content."
About Scripted.com:
Founded in 2011, Scripted.com is a marketplace for businesses to hire freelance writers. Scripted.com has a user-base of more than 80,000 writers located in every state in the U.S. as well as more than 50 nations around the world. Scripted vets writers across multiple criteria before they are admitted into the marketplace, and facilitates the purchase of written content for businesses with inbound marketing programs. Scripted adds a new writer to its user-base every 20 minutes. Scripted has over 1000 customers ranging from small businesses to large enterprises (Verisign, Intuit, Levi's). Scripted specializes in writing blog posts, press releases, social media posts, white papers, e-books and case studies for its clients. Scripted is a venture-backed, San Francisco-based company.
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