Grab Green, the leading eco-responsible brand innovating the Household Market by offering effective and healthier product collections that specifically connect with various consumer demographics, announced the closing of $2.5 million in new equity financing from Stoneway Capital. Grab Green will use the new investment to significantly expand marketing and worldwide sales.

Grab Green products are healthier, eco-responsible, highly effective, non-toxic, and have beautiful fragrance profiles. The company believes that the household products space is no longer a 'one size fits all' category. Grab Green is re-inventing and disrupting the category with innovative packaging and products all targeted to the differing needs and desires of the various consumer demographics, such as Gen X, Gen Y, Baby Boomers, and Millennials.

Stoneway Capital / Osborn Companies has been an early investor in such companies as Jamba Juice, Stance, Braven, Ancestry.com, Omniture, Capshare, Sales Rabbit, TaskEasy, ObservePoint, SkullCandy, Work Front, Fusion-io, LeadTrain, Central Logic, and others. Managing Partner Warren Osborn will be joining the Grab Green Board of Directors. 'We've been closely following the green eco-friendly household products industry for some time,' says Osborn. 'The Grab Green team immediately stood out, having created the highest quality household products, with delightful fragrance profiles and incredibly beautiful packaging.'

'We are thrilled to have a strong vote of confidence from Stoneway Capital as we prepare to expand our global presence,' says Grab Green CEO Michael Edell. 'Their endorsement and the renewed support of our current investors sends a powerful message to our customers that Grab Green is committed to creating and delivering the world's best household products without sacrificing our goal of doing good for the planet and our customers.'

'We're excited to have Stoneway Capital on our team,' adds Grab Green Co-Founder and President Patricia Spencer. 'They're the perfect partner. From nurturing and building many of their own world leading consumer product brands to investing and supporting many others, their wealth of experience will allow us to deliver additional innovative eco-responsible products to existing and new categories worldwide.'

To learn more about how Grab Green is radically changing the way consumers experience household products, making previously boring products into fabulous ones, visit GrabGreenHome.com

About Stoneway Capital

Stoneway Capital invests in visionary entrepreneurs who think big, move fast, and who are building category defining consumer product brands and technology. Founded by Warren Osborn, a serial entrepreneur who has built numerous of his own companies (e.g. Braven, Seastone, and others), the firm also provides entrepreneurs with insights in innovation, product design and development, supply chain management, market intelligence, business development, marketing, and brand building strategies. StonewayCapital.com

About Grab Green

Grab Green, the only eco-responsible brand innovating the Household Market by offering effective and healthier product collections that specifically connect with various consumer demographics. Inspired by a passionate mom entrepreneur, cancer survivor, and part of the Gen X group, who decided to kick toxic products out of her home and developed the Grab Green line of effective and non-toxic household products. Grab Green created the 'first ever' non-toxic powder laundry detergent POD.

Grab Green's mission is to create the highest performing products with the most natural of ingredients to make for healthier and happier homes.

For more information, visit GrabGreenHome.com