The round was led by Level 5 Capital Partners (L5) with participation from existing investors Lerer Hippeau and Fifth Wall Ventures. The fundraise will allow Heyday to further scale and cement its position as the trusted brand in skincare, with expansion through franchise of its high-touch physical experience and innovation in delivering personalized skincare.

Heyday is a fast-growing skincare company on a mission to provide expert skincare that empowers everyone to be their best self. Through a fleet of industry-leading physical stores, Heyday has made the facial experience more accessible and helps consumers achieve their skincare goals with the knowledge and care of talented estheticians. Heyday is changing how we take care of our skin redefining the future of the skincare industry for the modern consumer.