Unmetric has announced it has raised $5.5 million in Series B funding. The new round was led by JAFCO Asia with participation from previous investor Nexus Venture Partners.

Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies and leading digital agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.